Digital marketing is now taking the spotlight leaving aside the traditional ways of marketing. In general, Digital marketing means promotions and advertisements done through various digital channels like social media platforms, websites, email, search engines, apps and anything that is digital.
Different kinds of tactics are used to attract the target audience and convert them into valuable customers. Here are the major trends that you can follow in 2018 to be a better and more successful digital marketer.
Trends in Digital Marketing 2018:
The most attracting type of content in social media is the video content. Figures of video engagements of social media platforms are on a rise. Different types of video content like live streaming, a 360-degree video is also available which makes this marketing tool more effective and engaging.
Be it celebrity endorsements or user-generated content, audience requires social proof for authenticity. Let influencers talk about your brand and products thus increasing brand popularity and building trust on your products.
Social Media Stories
Social media stories have gained a huge momentum. They are an instant way to capture and engage your audience. Leverage your storytelling capability in a creative way. The feature that both pictures and videos can be posted as a story is also an advantage
Bots are used for customer support and also to know about customer preferences.
SEO although it always had a place in digital, SEO is now more important than ever in the digital landscape.
Mobile phones are widely used nowadays. Optimizing your marketing channels for mobile devices will help audience for a comfortable experience.
One to one marketing is a powerful tool that attracts your individual audience according to their tastes and preferences. Targeted products and offers according to customer purchase behaviour can be a win-win situation.
Interactive contents like polls, quizzes, contests, infographics, product recommenders and much more can be used to bring in high rates of engagements, to know customer opinions and to build loyalty.
These are the major digital marketing trends of 2018 that you can follow to get your marketing game going on. Also look out for the new features that social media platforms would release and analyse the ways how the feature can be used as a tool for a brilliant marketing campaign.
How can Hashtags improve your social media presence
Hashtags create a great impact on your marketing messages when they are used rightly in your social media platforms. Few ways in which you can improve your presence on digital platforms using hashtags are listed below:
Hashtags are an excellent way to boost the organic reach of your posts on social media channels.
Mainly because hashtags in most of the sites are clickable and searchable as well. People use hashtags to find content or conversation that are relevant to them. It can also help place your content in front of the right audience in order to bring more visibility to the posts and your Instagram stories as well.
Update your hashtags on a regular basis depending on your industry, content and also tag your audiences. This will help your profile to show up in relevant searches and also increase your company visibility to the greater extent.
Searching hashtags can also help you to find the topics that are trending with your target audience, which can also let you, take part in the following conversation in a timely manner. To avoid any mishaps always make sure to research the trend going on in your specific industry.
Being a part of the current topic can result in more exposure to both your brand as well as your company. This is also another good way to show your personality to your target audience.You can also find out what are your customer pain points through hashtags and accordingly create focused content which will add more value to the target audience.
Have you thought about creating your own hashtags relating to your campaigns or brand?
Doing so can help you in many great ways. By doing so it will help to reinforce your brand and it will also let you keep a track of campaigns and how well it has been doing on the digital platform.
Tracking the performance of your hashtags relating to your campaign or brand will let you know how well has it been doing and whether it has been gaining more brand awareness and what can be done to make it better.
Hashtags are a great way to drive more engagements and conversations and can also be helpful in expanding the reach of your event. Attendees can interact with each other by posting about what is happening currently and speakers can also take advantage of these hashtags and keep others updated on session information, get interactive with questions or quizzes on the event happenings.
People are using hashtags to find each other and also build a relationship by the way of creating an online community. People from all over show up to explore, learn and brainstorm ideas based on the conversations they take part in.
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